Lecture type	Total
Lectures	15
Clinical practicals	30
Recreation excercises	30
Laboratory exercises	30
Physical education excercises	30
Proofreading exercises	30
Disscussion panels	30
Practicum	30
Practical foreign language exercises	30
Exercises	30
Methodology exercises	30

* Load is given in academic hour (1 academic hour = 45 minutes)

Course objectives:
to acquaint students with the theoretical and practical principles of designing prevention campaigns
Competences that the student will be able to develop through the course:
- understand the role of the media in effective prevention
- use the results of prevention research to plan media activities
- apply the principles of social marketing in social policy planning
- critically analyze existing prevention campaigns in Croatia and the world
- recognize theoretical concepts and mechanisms in marketing and media
- be able to design an independent prevention campaign while respecting the interdisciplinary approach
- monitor the impact of prevention campaigns with the application of methodological principles

Course content:
Media and prevention
Research on the impact of the media on children and young people
Attitudes / Theories of persuasive communication
Development of public campaigns through history / Communication with the media
Social marketing
Elements of a media campaign
Examples of Croatian prevention campaigns
Steps to creating a prevention campaign: problem analysis
Designing the evaluation of prevention campaigns
New technologies and prevention

Knowledge is tested by a written exam.

1. , 1. Bašić, J. (2003). Mediji i prevencija poremećaja u ponašanju. (u) Bašić, J. Janković, J. (ur.) Lokalna zajednica Izvorište nacionalne strategije prevencije poremećaja u ponašanju djece i mladih, Državni zavod za zaštitu obitelji, materinstva i mladeži, Povjerenstvo Vlade Republike Hrvatske za prevenciju poremećaja u ponašanju djece i mladih, 151-173.
   2. Bergsma, L.J. & Carney, M.E. (2008). Effectiveness of health-promoting media literacy education: a systematic review. Health Education Research, 23, 3, 522-542.
   3. Cutlip, S., Center, A., Broom, G. (2003). Odnosi s javnošću. Zagreb: Mate.
   4. Ilišin, V., Marinović Bobinac, A., Radin, F. (2001). Djeca i mediji: uloga medija u svakodnevnom životu djece. Zagreb: Državni zavod za zaštitu obitelji, materinstva i mladeži.
   5. Ilišin, V. (2003). Mediji u slobodnom vremenu djece i komunikacija o medijskim sadržajima. Medijska istraživanja, 9 (2) 9-34.
   6. Kanižaj, I. (2004). Previše politizacije, premalo razumijevanja. (u) Malović, S. (ur.) Bogatstvo različitosti. Zagreb: Izvori, 83-117.
   7. Kellner, D. & Share, J. (2007). Critical media literacy, democracy, and the reconstruction of education. U D. Macedo & S.R. Steinberg (ur.). Media Literacy: A reader (3-23). New York: Peter Lang Publishing.
   8. Steinberg, S.R. (2011). Needed: media and popular cultural literacy. U S.R. Steinberg (ur.) Kinderculture: The corporate construction of childhood (25-27). Westview Press., , , .
2. , 1. Brune, F. (2012). Normalizacija televizije. U Katunarić, D. (priređivač) Carstvo medija: izbornik tekstova. LItteris, Zagreb.
   2. Media + Child and Adolescent Health: A Systematic Review. Commonsense Media.
   3. Miliša, Z., Tolić, M., Vertovšek, N. (2009). MEDIJI I MLADI Prevencija ovisnosti o medijskoj manipulaciji. Zagreb: Sveučilišna knjižara.
   4. Ramonez, I. (2012). Big Brother ili konformizam gnusobe. U Katunarić, D. (priređivač) Carstvo medija: izbornik tekstova. LItteris, Zagreb.
   5. Randolph, W., Viswanath, K. (2004). Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annual Review of
   public health, 25, 419-437.
   6. Thomas, R. (2008). Health Services Marketing. New York: Springer Science+Bussines Media.
   7. Tolić, M., Miliša, Z., Vertovšek, N. (2010). MLADI ODGOJ ZA MEDIJE, Priručnik za stjecanje medijskih kompetencija. Zagreb: M.E.P. Centar menadžerske knjige., , , .

Socijalna pedagogija, 1. semestar - Regular studij - Social Pedagogy
Socijalna pedagogija, 1. semestar - Regular studij - Social Pedagogy

Socijalna pedagogija, 1. semestar - Regular studij - Social Pedagogy
Socijalna pedagogija, 1. semestar - Regular studij - Social Pedagogy